NexusCapital
Lowering CAC by 58% while doubling qualified pipeline.
Wherewefoundthem
Nexus was burning $180k/mo on Google + Meta with rising CAC and falling lead quality. Sales rejected 70% of leads as unqualified.
Engineeredforoutcomes.
- — 01
Audience overhaul + ICP scoring model
- — 02
Full creative rebuild around financial outcomes (not features)
- — 03
Lead-gen funnel with progressive profiling and AI lead scoring
- — 04
Sales enablement: rep-level dashboards and auto-enrichment
Compounding, week after week.
A simplified view of the trajectory after the first month — every line the result of a system, not luck.
Whatshipped
- Custom AI agent qualifying inbound 24/7 in EN + AR
- PMax + Search defense with negative lists rebuilt weekly
- 12-step nurture sequence in HubSpot
- Live KPI dashboard for board reporting
Thetransformation.
DRAG TO COMPARE
"We finally have a paid engine the CFO is comfortable scaling. The AI qualifier alone saved us two SDR hires."
The services, thinking and AI behind the result.
Every result is a system. Here is the rest of the system that produced this one.
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