LumièreHotels
Direct bookings up 220% — and the OTAs finally lost the room.
Wherewefoundthem
A boutique luxury hotel group with 7 properties was losing 71% of bookings to OTAs at 18–22% commission. Their site converted at 0.6%, was unreadable in Arabic, and offered no reason to book direct.
Engineeredforoutcomes.
- — 01
Rebuild the flagship site as a cinematic, multilingual booking surface
- — 02
Direct-only loyalty layer: room upgrades, late check-out, F&B credit
- — 03
Lifecycle CRM segmenting by stay history, market and travel intent
- — 04
Performance media defending brand search and capturing high-intent demand
Compounding, week after week.
A simplified view of the trajectory after the first month — every line the result of a system, not luck.
Whatshipped
- Bilingual EN/AR site with native RTL and a 6-step booking flow
- Klaviyo + booking engine integration for pre-arrival and post-stay journeys
- Concierge AI handling reservations and requests via WhatsApp
- Quarterly revenue reviews with the GM of each property
Thetransformation.
DRAG TO COMPARE
"We've spent a decade fighting the OTAs. Elite Media built the system that finally let us win the guest back."
The services, thinking and AI behind the result.
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