ALL WORK
LUXURY RETAIL · BRAND & PERFORMANCE

AurumCouture

From boutique to category leader in 9 months.

0×
ROAS
0%
Revenue lift
0%
AOV growth
0%
Repeat rate
01 — THE CHALLENGE

Wherewefoundthem

Aurum had a beautiful product and zero digital infrastructure. Conversion was 0.4%, ROAS sat at 1.6×, and brand presence was inconsistent across markets.

02 — STRATEGY

Engineeredforoutcomes.

  • — 01

    Rebuild brand identity, photography and tone of voice

  • — 02

    Re-architect Shopify Plus storefront for Core Web Vitals + AOV

  • — 03

    Full-funnel Meta + TikTok performance with weekly creative iteration

  • — 04

    CRM automation for VIP retention

03 — THE CURVE

Compounding, week after week.

A simplified view of the trajectory after the first month — every line the result of a system, not luck.

WEEKLY PERFORMANCE INDEX
WEEK 1WEEK 12
04 — EXECUTION

Whatshipped

  • 12 cinematic creative concepts shipped per month
  • Server-side tracking + Meta CAPI for accurate attribution
  • Loyalty + post-purchase flows in Klaviyo
  • AR try-on integrated with the product page
05 — BEFORE / AFTER

Thetransformation.

After
Before
BEFORE
AFTER

DRAG TO COMPARE

"Elite Media transformed our entire brand. ROAS up 14x in 6 months — and the brand finally feels worth what we're charging."

FOUNDER, AURUM COUTURE
— TOOLING & STACK
Meta AdsTikTokShopify PlusKlaviyoMeta CAPIINDUSTRY · LUXURY RETAIL

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